Wow, it sure is hot out there. Yikes. My office is on the second floor of our house, with no AC. I don’t have a thermometer in here, but it’s gotta be in the upper 90s. Now that the KMF project is finished, I wanted to buckle down and sort through our photography to get that page in good shape. But with this kind of heat I really can’t spend more than 20 minutes on the computer without sweating through whatever clothes I’m wearing. So for now I’ve taken the Photography page down. I’ll get back to it later in the year.
In the meantime, I helped my friend Jason out by putting together some business cards for him. Here’s the final design:
It’s a pretty simple and clean design. He really wanted his logo big on the back of the card so it would be really striking. I suggested that if he was going to do that on the back, maybe he didn’t really need the logo repeated on the front. Jason agreed, so I came up with an alternative for the title. I pulled in an element of the logo by using an ink stroke for the background, some really bold cinematic lettering, a heavy dramatic shadow, and a taper to the text which mirrors the taper of the ink. Of course the most important part of a business card is your contact information. So I chose a crisp and clear type.
Jason is the director of Atrophy, an independent film project currently in post production. I’ve done a lot of work for Jason and Atrophy, and you can see examples of that on the site.
That’s all for now.